A Saturday Morning with QR Codes

Posted: March 31, 2012 in Personal

QR Codes CityPubDFW

As most know, I am a little bit of a mobile nerd. So with that being said I am sitting here on a Saturday morning looking though a coupon pack that came in the mail (you know.. the kind with postage) and noticed that some of the individual offers had QR Codes.

Thinking that QR Codes have been around for a little while, I decided to do a small test and this is what I found;

  • There were a total of 26 individual pieces in the pack
  • Out of the 26 peices, 9 of them had QR Codes on them (about 35%) which ain’t too bad. This shows me that more advertisers are looking on how they can carry their brand beyond the printed ad. However, my findings go downhill from there…
  • Out of the 9 QR Codes, 6 of them directed to those companies website (that has not been optimized for mobile).  People, THIS IS NOT GOOD!  Please realize that your potential customers are interacting with your QR Codes on their mobile devices and therefor your website needs to work for that screen size and user experience.  It is not difficult to make this happen.  Most website platforms have a mobile plugin, or templates, so please get with the person or company that built your site and ask them to start creating mobile versions.  Your mobile site will work great with your QR Code marketing and it will also server as a great user experience for the 20-30% of people that visit your website from their mobile phone on a daily basis. Trust me, you won’t regret it.
  • 2 of the 9 QR Codes went directly to a YouTube video. Now, this is not a bad strategy but you can do better.  Like the 6 I just mentioned, you want to drive your QR Code traffic to a mobile optimized web page and here are a few reasons why… you can request info from your prospect (like signing up for a monthly email), promote additional offers, and you can still add that video you like so much.  On top of all this, you will have the ability to gain more data (analytics) on your vistors which will allow you to better target your marketing efforts in the future.
  • And for you, the one ad that did send the user to a mobile landing page, congratulations.  Maybe next time you will help educate your clients on how to maximize their ads, due to it is your business they are buying the ads from (See image).

Remember people, mobile is here and gaining serious traction day by day.  Soon more of your customer will be engaging with you via a mobile phone (or tablet) rather than on their desktop/laptop so please be prepared.

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Financial Time browser-based mobile appThe Financial Times was one of the first publishers to embrace HTML5 this year

Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

With the expected increase in HTML5 development, brands and retailers need to reevaluate their mobile strategy to fit a cross-platform solution. HTML5 also has broader implications for handset manufacturers, which need to be considered when creating mobile applications and Web sites.

“Right now there is a lot of hype with HMTL5, but there is a question about the value that it adds,” said Patrick Emmons, director of professional services at Adage Technologies, Chicago.

“Adobe’s decision to give up on Flash was abrupt but also signals how HTML5 will have to play a role in the future because it was one of the most successful Web add-ins,” he said. click here for the complete story

App Store NEW YORK – Panelist at Digiday Mobile said although HTML5 is changing the face of mobile, the technology still presents challenges.

During the “Digiday Debates: HTML5 vs. Apps” panel, executives discussed whether or not apps will continue to rule the roost. The panel also talked about whether the advent of HTML5 will mean the application of digital media will have a short shelf life.

“People want to have content when they want it and how they want it,” said Adam Broitman, partner and ringleader at Circ.us, New York. “Companies are having to conform to go where the people are because they want the money.” (see the rest of the story)

Mobile Marketing Survey Results: Mobile Web Has More Users While Mobile Apps See Higher EngagementFinland-based mobile analytics provider, CEM4Mobile Solutions, has published new survey results detailing consumer preference in regards to mobile apps vs. the mobile Web in terms of engagement, unique users and mobile ad impressions.

The company completed its research by using a sample of over 56 million mobile impressions from devices where both apps and mobile Web browsing were supported.  The results show that while the mobile Web sees more traffic and unique users as opposed to native apps, the engagement is much higher with native mobile apps.  In looking at the survey respondents, 90.15% of all unique users used the mobile Web, while just 9.85% used apps.  The sum of all visits was similar, with the mobile Web seeing 81.66% of all respondents while apps saw just 18.34%.

In looking at mobile ad impressions, 65.39% were shown via the mobile Web while 34.61% came from mobile apps.  While these results clearly indicate a preference for the mobile Web in terms of sheer users, it can’t compete in terms of keeping users engaged.  CEM4Mobile broke down the time spent within a mobile app vs. the mobile Web on three leading mobile OSs — Android, Apple iOS and Symbian.  Here’s the breakdown: (click here)

If you ask some, they’ll tell you Web 2.0 as we know it is probably on its way out the door. For many, Web 2.0 is characterized mainly by the ability of users to share information quickly with others, which has been developed into the phenomenon that we call social media. From Twitter to Facebook to YouTube and to all sorts of other kinds of communities, Web 2.0 is all about sharing and seeing. Now if you recall or were around during what is now known as Web 1.0, information was put up on a website and that was it–the best way of sharing it was privately through e-mails and such. There was little to no communication and if you wanted information, you had to go to the source for it. Can you imagine such a harsh internet? Now with Web 2.0 on it’s way out, the obvious question is, what in the world is Web 3.0 going to be?

If you’re anything like me, it’s hard to imagine how the internet is going to top sites like Twitter and Facebook. But it’s bound to happen and when you research  Web 3.0, you find out it is going to be synonymous with the user’s interaction with the web. In Web 2.0 we focused on the users’ interaction with others, now we are going to focus more on the users themselves, which is always a plus. But how is this going to happen?

Web 3.0 is being referred to by experts as the semantic web; semantic meaning data driven. The data will come from the user and the web will essentially adjust to meet the needs of the user. For example, if you do a lot of searching for ‘design blogs’, you’ll receive more advertisements related to design. Also, when you search for other things, for example, ‘computers’, the web will keep in mind that you often search for design and may pull up search queries that combine ‘design’ and ‘computers’. (get the rest now)

In an infographic that’s bound to cause arguments and perhaps fistfights, researchers at Hunch placed data from about 700,000 of its website visitors onto a deep illustration that shows just how different users of Macs and PCs are.

They came up with interesting correlations between users’ chosen computing platforms and their demographics and personalities, as well as tastes in food, fashion and media.

Did it sort out like a comparison between Tea Party members and liberals? Are PC users geeks and Mac users hipsters, in keeping with common stereotypes? Almost. Mac users are more educated, eat more hummus, prefer modern art over impressionist art, and are 21% more likely than PC users to say that two random people are more alike than different.

Dive into the infographic below (feel free to click the graphic for an enlargement), full of insights and data, drawn from a huge sample. Of course, there are exceptions to every trend. Please let us know in the comments if you think its data is accurate or not. (check out the INFOGRAPHIC)

Mobile App Talent Pool Is Shallow

Posted: April 17, 2011 in Personal
Mobile Developers

Mobile applications have boomed. Above, an attendee at the International CTIA Wireless conference last month tested a Galaxy Tab.

This year, magazine publisher Hearst Corp. intends to add five software engineers to its mobile development staff. Social-networking company Ning Inc. plans to nearly double its mobile development team. And Web start-up Where Inc. is on track to double its mobile staff this year after quadrupling it in 2010.

The problem: The talent pool isn’t growing nearly that fast.

“The demand is constant,” said Dan Gilmartin, Where’s vice president of marketing. “Every company is looking for these people.”

The intense competition for mobile engineers, which affects large companies and fast-growing start-ups alike, is emerging as a key bottleneck as companies scramble to capitalize on the fast growth of smartphones and other mobile devices.

Major media, tech, and social networking companies are looking to bulk up on mobile phone development staffers. The problem? The mobile app talent pool isnt very deep.

Mobile applications have boomed, working their way deeply into fields like retail, media, videogames and marketing. Market research firm Gartner Inc. expects revenue from Apple Inc.’s App Store, Google Inc.’s Android Market and other stores where mobile applications are sold to nearly triple to $15 billion this year.

The technologies are so new— Apple’s app store launched in 2008 —that few software engineers have mobile development experience, which requires new coding skills compared to a desktop computer.

That’s forcing companies to increase wages, retrain software engineers, outsource work to third-party developers and set up offshore development labs to meet demand.

In the last year, the number of online job listings with the keyword “iPhone” in the text has nearly tripled, while the number with “Android” has more than quadrupled, according to listings search engine Indeed Inc.

Factsheet: The U.S. Media Universe

Posted: March 16, 2011 in Personal
Media Universe

U.S. Media Universe

Nielson Wires Factsheet: The U.S. Media Universe

Land Rover claims 50pc engagement rate for The DaiLand Rover courts iPad users with rich-media advertising

HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

Apple contributed significantly to the growth of HTML5—first by refusing to let its iOS devices support Adobe Flash, then by launching its own rich-media mobile ad network, iAd. However, HTML5 is an open standard, and it will do for mobile what Flash did for online.

“One of the real benefits of HTML5 is its potential, in the long run, to standardize the highly fragmented rich-media universe, making it easier and more efficient for advertisers to engage consumers with even more immersive advertising experiences – across both PC and mobile – at scale,” said Jamie Wells, director of global trade marketing, mobile, local and commerce at Microsoft, Redmond, WA.

Major players getting in the game

Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich-media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After.

Timed to coincide with the film opening on May 21 last year, the Shrek Forever After campaign targeted iPhone on the Yahoo mobile homepage athttp://m.yahoo.com and the Yahoo Movies mobile portal at http://m.yahoo.com/movies from May 20 – May 22. (check out the rest of the story)

Where hyper-local LBS mobile ad nWhere Ads aims to increase the relevancy of local merchants’ mobile ads

NEW YORK – While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference.

As mobile as a whole grows, local advertisers will drive much of that growth. Borrell projects that local mobile advertising will grow on a “wild trajectory,” from $500 million last year to $1.2 billion this year, $3.3 billion in 2012 and $6.6 billion in 2013.

“Today 15 percent of all of the online ads are generated for mobile devices, but by 2015 mobile will be 64 percent of all digital advertising,” said Kip Cassino, executive vice president at Borrell Associates, New York. “By then the devices will have changed—because of the iPod, iPhone and iPad, Apple is now the No. 1 computer manufacturer in the world.

“In the future, the purchase of laptops and tablet computers as well as smartphones will increase significantly,” he said. “The purchase of mobile devices will all but have replaced the desktop devices we currently look to.”

A Borrell survey found that 44 percent of local businesses plan to try mobile local advertising this year.

AT&T enhances YP iPhone app with local dealsAT&T is ramping up its efforts in the mobile-local space

The MMA is bullish on mobile-local
The Mobile Marketing Association’s presentation underscored the value of a mobile local future.

As Mary Meeker said, mobile is moving faster than any medium ever before. Brands, retailers and publishers must keep up with consumer adoption and consumption trends.

(get the rest of the story)