Social network use soars 82% in a year

Posted: January 25, 2010 in Social Media & Networking
Tags: , ,

Time spent on social networking sites such as Facebook and Twitter jumped 82% during 2009, according to figures from Nielsen for December. Facebook was the number one social network with 206.9m unique visitors in the month, accounting for 67% of the world’s social media users.

Users spent an average of 5hr 35mins on social networking sites in December, up from 3hr 4mins for the same period a year earlier, according to the research. The study is based on web browsing habits in the US, UK, Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy. See where the US fits in all this social usage


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