New Media on Ulitzer – Social Media Marketing Is Hot Hot Hot

Posted: February 6, 2010 in Social Media & Networking

Social media marketing is hot hot hot. While the disjointed components have risen and fallien with the VC tide for some time now, a coherent roadmap is emerging for marketing a brand, product or service via social media. No longer just a fad for college kids or a way to virally promote your fart app, social media is emerging as a powerful and rapidly growing low-cost, high-reward force for driving sales.  The price tag is appealing and there is no barrier to entry.

With billions now being bet by the major players on the need for brands to have a mobile ad strategy, social media has evolved in the wings from a nice-to-have to a must-have for every company that sells anything. From a local pizza joint to a consumer packaged goods goliath, the power of human interaction to spread a marketing message though trusted social networks at very low cost is suddenly here (and increasingly measurable).

When did this shift occur? I am not sure, but something clicked into place in the opening months of 2010. Maybe it was Google buying Admob or Apple grabbing Quattro or the first real cold beer handed out for a virtual Foursquare Mayor’s badge, or some combination of forces. Regardless, mobile marketing seems to have finally broken through and social media is at the tip of this spear.

Twitter. Facebook. LinkedIn. Yelp. WordPress. YouTube. Foursquare. Gowalla. Myspace. Constant Contact. These are not fads. They are content-generating warp drives that harness the aggregated power of specific, personal product and service interactions distributed by a trusted collective of consumers who all opt in to play a role. (find the rest of the story here)

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Comments
  1. Betsy says:

    I completely agree! It is great to see an article pointing out the fact that as a user we’re opting in to location based advertisements by using the applications on our phones.. the interesting point will be where the true future is?

    Have you ever heard of Rummble? A LBS on the scene, with different social sharing functions.. interesting to see how location based ads will evolve in apps like this one.. thoughts?

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