Pepsi Has Already Won by Avoiding The Superbowl

Posted: February 7, 2010 in Advertising & Marketing, Social Media & Networking

When it comes to the football side of Superbowl XLIV, everyone knows that today’s matchup pits the New Orleans Saints against the Indianapolis Colts. But there’s another side to the NFL game that is just as competitive and just as expensive, and that’s the advertising that takes place during the broadcast. That battle will see Coca-Cola go up against flavored sugar-water competitor Pepsico. Except that Pepsi won’t be at the Superbowl: as the company promised two months ago, it is spending $20-million on a social-media powered community renewal campaign, and avoiding the Superbowl altogether. And it looks as though Pepsi may already be ahead of the game, even before the kickoff. (get the whole story)


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