Target expands mobile commerce presence with gift cards – Mobile Commerce Daily

Posted: February 9, 2010 in Mobile, Technology

Target's mobile gift cardsTarget’s mobile gift cards

To keep up with consumers’ increasing dependence on their mobile phones, Target is letting customers use their wireless devices as gift cards.

Target claims to be the first major retailer with the ability to scan mobile bar codes in all of its stores. The retailer said this latest mobile program is consistent with its “Expect More. Pay Less” brand promise. (get the rest of the story)

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