Ace Hardware mobile ads drive 60 percent increase in brand awareness

Posted: February 11, 2010 in Advertising & Marketing, Mobile

Ace HardwareAce Hardware mobile ads

Ace Hardware ran a mobile advertising campaign this holiday season to drive increased store traffic and keep up with the demand of loyal customers.

Ace came to Microsoft Mobile Advertising to develop a targeted and comprehensive strategy to reach primarily homeowners with four distinct offerings. Over the course of the month-long campaign, Ace’s goal was to engage its loyal users on the go and use new media to reinforce Ace’s neighborhood appeal to drive in-store traffic.

“Microsoft Mobile Advertising’s media strategy and comprehensive targeting capabilities doubled top-of-mind brand awareness, which is significant given the economic landscape,” said  Domingo Gonzalez Ponce, supervisor of mobile strategy and  CRM at Horizon Media, Ace’s marketing agency. (get the rest of the story)


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