Apple blocks location-based in-app advertising

Posted: February 18, 2010 in Apple, Mobile, Sports & Entertainment

Steve JobsSteve Jobs

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramification for the mobile advertising industry as a whole.

The company announced that it is blocking applications that use location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location. Industry analysts are speculating whether that decision could have something to do with its pending acquisition of mobile ad network Quattro Wireless.

“Apple is acting like they normally do—they want to control the experience and the use of their devices and applications,” said Neil Strother, Kirkland, WA-based practice director at ABI Research. “This a way for them to make sure the end user isn’t getting spam and controlling what goes into iPhone applications. (interested in the rest of the story)


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