Sonic, American Eagle, REI tap LBS to drive foot traffic in-store

Posted: February 25, 2010 in Mobile, Personal, Technology

Sonic, American Eagle,  REI tap LBS to drive foot tSonic, American Eagle and REI make SMS more effective through location-targeting

Quick-serve restaurant chain Sonic, clothing and accessories retailer American Eagle Outfitters and outdoor recreation gear and sporting goods giant REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.

These brands are using Placecast’s ShopAlerts to deliver location-triggered mobile messages when shoppers enter geo-fences that can be created around virtually any area. The service has been previously tested in trials and Placecast claims that it has already demonstrated promising results for retail marketers across the United States.

“One of the challenges retailers are wrestling with is generating in-store traffic—they are looking to drive traffic into their physical stores, and that is what ShopAlerts is designed to do,” said Alistair Goodman, CEO of 1020 Placecast, San Francisco. “The platform uses mobile to deliver messages that consumers find relevant and valuable and it actually drives users to physical locations. (get the rest of the story)

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