Wet Seal exec: Mobile drives retail and online sales

Posted: March 2, 2010 in Advertising & Marketing, Mobile, Technology

Wet Seal's iPhone applicationWet Seal’s iPhone application

SAN FRANCISCO – While many of its competitors are still wondering where mobile fits in, apparel and accessories retailer Wet Seal has gone ahead and tackled mobile commerce head-on with good results.

In a presentation last week at eTail West in Palm Desert, CA, that will be mirrored today at the Mobile Boot Camp organized by Mobile Commerce Daily and the National Retail Federation, Wet Seal director of ecommerce and direct marketing Jon Kosoff outlined what works and does not work with mobile. (get the rest of the story)

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