How To Market Your Mobile Application

Posted: March 4, 2010 in Apple, Mobile, Technology

App Store is a competitive environment. Against more than 140,000 apps, all screaming for attention, how do you make sure your app gets its time in the spotlight? What does it take to get good media coverage? How do you get people to talk about your app—and, ideally, how do you get them to buy it and show it to their friends?

Howtomarket in How To Market Your Mobile Application

Following the simple rules laid out below, you will increase your chances in the battle for fame and glory. These tips might seem rudimentary or in-your-face obvious, but they are so often neglected in the heat of the moment.

Be Unique

Unique in How To Market Your Mobile Application

One of the easiest ways to stand out in the App Store is to create an app that is unique. Sure, that makes sense. Yet still thousands and thousands of apps are uninspired, shovelled out by tired developers looking for a quick buck.

If you want to stick it to the man, make sure that you are either:

  1. The first developer in your category of product, or
  2. Reinventing the existing category with something unique.

If you’re just improving something that’s already available, your battle to market it will be uphill. (check out the rest of this article)

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