YouTube Brings Mobile Ads to Revenue Mix

Posted: March 11, 2010 in Advertising & Marketing, Mobile, Technology

NEW YORK (AdAge.com) — YouTube has spent the past year putting ads in every corner of the site, from big, splashy homepage ads to pre-roll, post-roll and overlays on video. But one aspect has remained curiously ad-free: its mobile site.

A Mazda ad is seen on YouTube's mobile site.
A Mazda ad is seen on YouTube’s mobile site.

That’s about to change. Mobile ads are YouTube’s latest offering to Madison Avenue, and three advertisers are giving it a whirl: Mazda, Kia Motors and Sony Pictures for “District 9.” YouTube tested mobile ads with L’oreal and Land Rover last summer.

Making these ads viewable on mobile phones is no small technical hurdle in that they have to be encoded in a mobile-friendly format because most mobile browsers can’t handle Adobe’s Flash. Shishir Mehrotra, YouTube’s director of monetization, said in-video ads on mobile are on the way, but that’s an even tougher technical problem given the varied handsets on the market. (see the rest of the story)

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