Would You Check in to a Box of Tampax? For Charity?

Posted: March 17, 2010 in Advertising & Marketing, Technology

NEWYORK (AdAge.com) — Would you check in to a box of Tampax like you’d check in to a bar on Foursquare? How about a jar of Miracle Whip? P&G, Kraft and a Silicon Valley startup are betting you will, well, at least for charity.

With CauseWorld consumers to use mobile-check-in services to earn  money for charity.
With CauseWorld consumers to use mobile-check-in services to earn money for charity.

CauseWorld is a mash-up of location-based game apps such as Foursquare, GoWalla or Loopt with cause marketing, and has added checking into actual products in retail stores as the newest way for consumers to use mobile-check-in services to earn money for charity.

Check in for karma
With the free iPhone app, users check in at retail stores to earn points — or “karmas” — that eventually add up to real money from marketers for the charity of their choice. Since the app launched in December, CauseWorld users, with retail check-ins alone, are donating at a rate of more than $200,000 per month, thanks to sponsors such as P&G, Kraft and Citi.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s