5 Surefire Signs Your Company Has Missed the Point

Posted: March 24, 2010 in Advertising & Marketing, Social Media & Networking

Listening earsOne thing that gets my goat about many companies going social is that they behave like a Twitter stream and some informal photos on Facebook mean they’re invested in social and talking to their customers. So misguided. Well, what could’ve gone wrong?

Your company’s blog has no comments feature.

You’ve already got press releases and RSS for shameless self promotion. A blog is about sharing ideas and engaging with the responses. Open yourself up, listen to your customers and your marketplace. Respond constructively rather than defensively and customers will be more likely to establish a relationship with your brand. (see the other points)

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