What Apple and Gillette have in common: the refill market

Posted: April 5, 2010 in Advertising & Marketing, Apple, Business/Finance, Mobile, Technology

iPadThe New York Times on the iPad

Apple wins the top prize for being master of the tease. Few other marketers can summon such mammoth interest in an electronic device that’s neither phone nor computer, neither cheap nor practical. And yet.

The genius of Apple is that it has replicated with the newly launched iPad tablet what it has got down pat for previous products such as the iPod in 2001 and the iPhone in 2007, followed by the App Store in 2008.

When was the last time a consumer product saw people camping outside the store 24 to 48 hours ahead of launch date?

(see the rest of the story)


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