Microsoft’s imminent ‘social networking’ handsets

Posted: April 7, 2010 in Gaming/Entertainment, Mobile, Social Media & Networking, Technology

Never shy of over-exposure, Apple is due to announce the fourth generation of iPhone software on Monday but will have Microsoft hot on its tail.

Codenamed Project Pink, Microsoft will be announcing its first line of mobile phones. Until now, Microsoft has stopped at software but – arguably after letting Apple take the strategic risk in experimenting with producing both hardware and software – the technology giant is changing tack.

The Wall Street Journal reported that social networking will be central to these new devices which are being manufactured by Sharp. Details were leaked some time back, including these photos.

The rumored Project Pink phone may launch on Verizon as soon as  Summer 2010
Photograph: Gizmodo

Microsoft has headlined its launch event on Monday ‘time to share’ and badly needs this initiative to succeed after seeing its share of the smartphone marketdrop from 19.1% in November last year to 15.1% in February, according to comScore. Apple’s iPhone also saw a slight drop in that period from 25.5% to 25.4%, while Google Android was the real winner, seeing growth climb from 3.8% to 9%.

(see the rest of the story)

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