Greyson Chance, 12-year-old YouTube and Twitter Superstar: How He Really Happened

Posted: May 20, 2010 in Personal, Social Media & Networking, Technology

First, take a look at the Trendrr chart above. Note that Greyson — Greyson Michael Chance, a 12-year-old Oklahoma boy whose parents blessed him with an awesomely Twitter-ready, SEO-friendly first name — has lately had more Twitter buzz than Jonas Brothers and Lady Gaga. On Monday, a peak of 2,530 tweets name-checked him in one hour (vs. Jonas Bros.’ recent one-hour peak of 902 tweets, and Gaga’s 373). A couple weeks ago, nobody had heard of this kid. I decided to rewind the tape on this rather stunning tale of instant fame:

1. On Wednesday, April 28, Greyson posts a video of himself singing and playing the piano on YouTube: “Me performing ‘Paparazzi’ by Lady Gaga at Edmond’s Sixth Grade Festival.” (Edmond is the Oklahoma town where Greyson attends Cheyenne Middle School.) Various female classmates in the audience, visible behind him, seem bored or amused, while others appear to be smitten.

(get the rest of the story)

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