See the Soccer Spot Nike Says Might Be Its Best Ad Ever

Posted: May 24, 2010 in Advertising & Marketing, Gaming/Entertainment, Personal, Sports & Entertainment

CHICAGO ( — Addressing investors earlier this month, Nike VP-Brand and Category Management Trevor Edwards declared that the marketer’s TV creative for June’s World Cup was “among the best we’ve ever done,” no small statement from a company renowned as a master of the form.

Now we get to see if he was right.

Nike began making the Wieden & Kennedy, Amsterdam spot available today. The three-minute epic, dubbed “Write the Future,” was directed by Alejandro G. Inarritu (“21 Grams,” “Babel”) and stars soccer luminaries such as Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho, and also features cameos from the likes of Kobe Bryant, Roger Federer and Homer Simpson.

The spot chronicles how individual moments in World Cup play can ripple globally. And, of course, it does that without actually mentioning the World Cup, as Nike — despite its numerous team and player sponsorships — is not an official sponsor of the tournament. (Rival Adidas is.)

Fans can sign up to view the ad at Nike’s soccer Facebook and web pages later today, but you can see it here now.

Is Mr. Edwards right?

You tell us. (check out the video here)


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