Loopt Now Leveraging “Check-In” Craze, Provides Valuable Real-World Rewards

Posted: June 2, 2010 in Advertising & Marketing, Mobile, Social Media & Networking, Technology

Loopt has just bolstered its LBS presence even further through the introduction of a new iPhone app dubbed “Loopt Star.”  The new app is aimed squarely at check-in-based LBS startups like Foursquare and Gowalla, but takes things a few steps further.

For starters, the new app includes deep Facebook integration, meaning the days of building your connections from scratch — like on Foursquare and Gowalla — are over.  With Facebook Connect for sign-in, Loopt can focus squarely on providing a killer LBS app while letting Facebook handle the heavy lifting in terms of the building the user’s social graph.

The second welcomed improvement over other services is the rewards users receive for checking in to venues.  Loopt bypasses the “gaming” aspect of becoming a “mayor” or something similar and goes straight to real-world rewards that are actually valuable to users.

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