PepsiCo taps mobile for loyalty program to reward beverage consumption

Posted: June 7, 2010 in Advertising & Marketing, Apple, Gaming/Entertainment, Mobile, Social Media & Networking, Technology

pepsi-iphone

PepsiCo Foodservice has launched a mobile loyalty program in the form of an iPhone application that rewards consumers for visiting restaurants that serve Pepsi beverages.

The Pepsi Loot iPhone application rewards consumers with Loot – free songs, including tracks provided exclusively for Pepsi Loot users from artists such as the Neon Trees, Tamar Kaprelian and Semi Precious Weapons.

“The strategic reason is we are always looking to connect with consumers and customers in ways that allow us to create better engaging experiences,” said Margery Schelling, chief marketing officer of PepsiCo Foodservice, Purchase, NY.

“Providing an engaging experience for consumers is our strategy for everything we do,” she said. “If you look at how consumers live today, no one is without a mobile device.”

That was precisely why Pepsi chose to use mobile in this particular initiative. The Pepsi Loot application was created by Zumobi.

Using location-based technology, Pepsi Loot features a map of nearby restaurants that serve Pepsi beverages, called Pop Spots, along with information such as address, cuisine type and introductions to the restaurant’s Facebook and Twitter pages.

In addition, restaurants can deliver a value offer directly through Pepsi Loot, such as a free Pepsi with purchase of an entrée.

(get the rest of the story)

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