New social media app GetGlue monetizes via affiliate network, branded rewards

Posted: June 28, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking, Technology

GetGlue features branded stickers from Showtime, Warner Bros,  Random House, Universal Pictures, PBS, Wired, Simon & Schuster,  Hachette Filipacchi and Harper Collins
GetGlue features branded stickers from Showtime and Warner Bros

Social media recommendation engine GetGlue is monetizing its new application for iPhone and iPod touch with mobile commerce affiliate relationships and branded stickers given as rewards to active users.

The GetGlue application for the iPhone lets users check-in to their favorite shows, music, movies and books, and see what their friends are enjoying in real-time. With each check-in, users earn points and stickers from GetGlue and major brands, and the application also lets users rate their favorite shows, movies, music and books and receive personalized suggestions.

“We have standard affiliate relationships with Amazon, iTunes, Barnes & Noble, Netflix, Fandango and Moviefone to make it easy to transact on your preferred online retailer,” said Fraser Kelton, vice president of business development at AdaptiveBlue, New York. “A percentage of our users are transacting via buy links on our site, and that’s driving some revenue for us.

“Experimented with a couple different flavors of partnerships—it’s always an exchange for something—sometimes we get promotion and PR for our platform through [our partners’] channels,” he said. “Often they promote us through their social networks—Facebook and Twitter—as well as advertising and blog posts. (get the rest of the story)

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