Foursquare Is Five Times Larger Than Gowalla And Growing 75 Percent Faster Every Day

Posted: July 8, 2010 in Advertising & Marketing, Gaming/Entertainment, Mobile, Social Media & Networking

Location-based social networks Foursquare and Gowalla are accumulating users (and headlines) with impressive momentum. While both companies have been vocal about reaching major milestones, we wanted to take a closer look at the data behind these accomplishments.  Based on our estimates, Foursquare is not only bigger in terms of both users and venues, but it also is growing at a faster clip than Gowalla.

For the past four weeks, we’ve been monitoring the Foursquare and Gowalla APIs to track growth rates, as well as to sample users and venues. This data was loaded into an RJMetrics Dashboard, which provided the results found here with just a few clicks. We will keep these estimates up-to-date with fresh data and you can view them any time at our Startup Data page.

Here are a few highlights from our findings:

  • As of today, Foursquare has just over 1.9 Million users. Gowalla has around 340,000.
  • At its current pace, Foursquare will surpass 2 Million users within a week.
  • Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla’s.
  • Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues.
  • 1 in 3 venues on Foursquare have been checked into only once or never. That number is 1 in 4 on Gowalla.
  • The most popular venue name is “Home,” followed by national fast food chains like “McDonald’s” and “Burger King”
  • On Foursquare, men outnumber women almost 2-to-1. Exact gender breakouts are not available for Gowalla, but the most popular first names suggest a similar distribution.

(check out the stats and graphs)


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