The rise of location-based personalized shopping

Posted: September 20, 2010 in Advertising & Marketing, Mobile, Social Media & Networking, Technology

What if you owned a small restaurant and I could generate $160,000 for you with just two location-based mobile campaigns that were marketed only to opt-in consumers and redeemable only if those same consumers actually came into your restaurant?

What if this could be done – in just two days?

If this sounds far-fetched or unrealistic, you are not up on the latest craze to sweep the mobile space.

Personalized shopping, based on location, is the hottest thing going and, in my opinion, is poised to finally unlock the full potential of mobile marketing.

(get the full story here)


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