Intersection of mobile, social creating increased opportunity for brands

Posted: December 15, 2010 in Advertising & Marketing, Business/Finance, Mobile, Social Media & Networking, Technology

Arby's complements marketing strategy with mobile Arby’s beefs up marketing strategy

The third-annual Hipcricket Mobile Marketing Survey found that 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook.

The evolving relationship between mobile devices and social networks presents brands with significant new opportunities to connect with consumers. Despite growing consumer interest in interacting with brands via mobile and social media, the survey also found that 80 percent of respondents stated that they still have not been marketed to by their favorite brands via their mobile device.

“The key finding of the survey from our perspective is that consumers are showing a high level of interest in integrating social networking with mobile marketing,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. (check out the rest of the story)

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