Mobile augmented reality to drive $1.5B in revenue by 2015

Posted: February 3, 2011 in Advertising & Marketing, Mobile, Social Media & Networking, Technology

armagazineAugmented reality taking off

Brands such as Coca-Cola and Carlsberg are increasingly investing in mobile augmented reality and Juniper Research predicts global revenues in the space will reach $1.5 billion by 2015.

A recent study conducted by Juniper found that the installed base of augmented reality-capable smartphones has increased from 8 million in 2009 to more than 100 million in 2010. Additionally, augmented reality applications are now being used by big brands such as eBay.

“I think what’s interesting really is the way in which the market has evolved,” said Windsor Holden, principal analyst at Juniper Research, Basingstoke, England. “Twelve months or so ago there were only a handful of augmented reality apps around and consumer knowledge was quite limited.

“The only people who were downloading them were those that were technology savvy and technology literate and they were primarily on Android devices and the iPhone,” he said. “Now there are several hundred across a variety of operating systems. (check out the rest of the story)

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