Mobile driving most dramatic behavior transformation in history

Posted: February 11, 2011 in Advertising & Marketing, Mobile, Social Media & Networking, Technology

Mary Meeker: Rise of mobile usage driving most draMary Meeker and Matt Murphy shared the stage

NEW YORK – At Google Inc.’s Think Mobile event in New York, industry guru Mary Meeker said that the pace and force of mobile growth is unlike anything she has ever seen. She and others who presented at the event addressed what this change means for businesses.

The event started with Dennis Woodside, senior vice president of the Americas at Google, Mountain View, CA, talking about some of the ways that mobile phones are causing a cultural shift. There are so many opportunities in terms of what marketers can do to better connect with the mobilized modern consumer.

“The consumer is on the mobile Web,” Mr. Woodside said. “The demand is there.

“We believe that mobile will create the largest technology market ever,” he said. “This market will dwarf the PC and all the PC industry has done.

“This new, huge technology market will transform almost every industry.” (see the rest of the story)

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