Mobile augmented reality apps to reach 1.4B downloads by 2015: study

Posted: March 7, 2011 in Advertising & Marketing, Gaming/Entertainment, Mobile, Technology

Carlsberg

Mobile augmented reality apps are on a rapid rise, according to the latest report from Juniper Research, which reveals that the increased interest will lead to nearly 1.4 billion worldwide downloads by 2015.

Mobile Marketer reported in February on Juniper’s research that global revenues in the space will reach $1.5 billion by 2015. Paired with the download data, the overall findings suggest that augmented reality is gearing up to have a solid place in the mobile sphere.

“Over the past 12 months the number of handsets that have the [mobile augmented reality] enabling technologies has risen from about 8 million to just over 100 million,” said Windsor Holden, principal analyst at Juniper Research, Basingstoke, England. “So there’s a significantly bigger potential audience for application developers to aim at.” (check out the rest of the story)

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