Who wins the HTML5 vs. apps debate?

Posted: September 23, 2011 in Advertising & Marketing, Mobile, Technology

App Store NEW YORK – Panelist at Digiday Mobile said although HTML5 is changing the face of mobile, the technology still presents challenges.

During the “Digiday Debates: HTML5 vs. Apps” panel, executives discussed whether or not apps will continue to rule the roost. The panel also talked about whether the advent of HTML5 will mean the application of digital media will have a short shelf life.

“People want to have content when they want it and how they want it,” said Adam Broitman, partner and ringleader at Circ.us, New York. “Companies are having to conform to go where the people are because they want the money.” (see the rest of the story)

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