Archive for the ‘Apple’ Category

Mobile Marketing Survey Results: Mobile Web Has More Users While Mobile Apps See Higher EngagementFinland-based mobile analytics provider, CEM4Mobile Solutions, has published new survey results detailing consumer preference in regards to mobile apps vs. the mobile Web in terms of engagement, unique users and mobile ad impressions.

The company completed its research by using a sample of over 56 million mobile impressions from devices where both apps and mobile Web browsing were supported.  The results show that while the mobile Web sees more traffic and unique users as opposed to native apps, the engagement is much higher with native mobile apps.  In looking at the survey respondents, 90.15% of all unique users used the mobile Web, while just 9.85% used apps.  The sum of all visits was similar, with the mobile Web seeing 81.66% of all respondents while apps saw just 18.34%.

In looking at mobile ad impressions, 65.39% were shown via the mobile Web while 34.61% came from mobile apps.  While these results clearly indicate a preference for the mobile Web in terms of sheer users, it can’t compete in terms of keeping users engaged.  CEM4Mobile broke down the time spent within a mobile app vs. the mobile Web on three leading mobile OSs — Android, Apple iOS and Symbian.  Here’s the breakdown: (click here)

What’s been hiding under the wrapping paper at your house this holiday season: Android or iPhone? BlackBerry or Windows Phone 7?

Last week, we conducted a poll (poll) asking our readers what they planned to buy — or hoped to receive — as holiday gifts this year.

From the end user’s perspective, it’s a decision that’s often based on marketing and emotions, but from the manufacturers’ and networks’ point of view,

holiday shopping is a huge part of Q4 sales. And sales for some of these platforms could use a nice end-of-year boost.

While Apple and Google (Google) are enjoying an increasingly brisk tug-of-war for consumer dollars, selling millions upon millions of devices during 2010, Microsoft is refusing to report on initial Windows Phone 7 sales. And BlackBerry devices, though still a huge part of the mobile landscape, are definitely on the decline.

If our readers are any indication of things to come, Q4 is going to look exceptionally bright for sellers of Android (Android) devices.

Out of our 1,368 respondents, 41.2% said they were buying or receiving an Android device as a gift this year. Just 30.6% said the same for iOS devices, including iPhones and iPads. Around 12% said they’d be buying or receiving a Windows Phone 7 device, and just 4.1% were planning to give or get a BlackBerry. (get the rest of the story)

Yep, Apple Killed The CD Today

Posted: October 24, 2010 in Apple, Technology

Stop. Take a deep breath. Before my headline gets you all worked up, consider what I’m saying here. The CD and other optical discs, like DVDs and Blu-rays, are obviously going to live on for a while as a way to transport media. But make no mistake that today, with two unveilings, Apple has effectively sealed the fate of the optical disc in the computer industry. Soon, it will go the way of the floppy disk.

Last week, I wrote a post laying out what I hoped Apple would bring with a revamped MacBook Air. I came to the realization that I had never once used the optical drive in my current MacBook Pro, and it was simply taking up a lot of space and was making my computer unnecessarily bulky. I wanted to replace it with a MacBook Air. And now I can. And I’m not going to be the only one that does.

Now, I know what you’re thinking: but the MacBook Air has been around for a couple of years and it hasn’t killed off the optical disc yet. That’s true, but a couple key ingredients were missing the last time around. (get the rest of the story here)

Internet Explorer falls below 50 percent global marketshare, Chrome usage triples

Oh, IE, it pains us to do this to you. You who once so mightily won in the battle against Netscape Navigator now seem to be losing your war against a battalion of upstarts, relatively fresh faces like Firefox and Chrome. Get the rest of the story.

Some  new figures regarding apps in Apple’s App Store were released today by Gene Munster, Wall Street analyst with Piper Jaffray, indicating that roughly 81% are free, while the top 50 paid applications have an average selling price of $1.49.

Munster forecasts the average iOS app price to increase as developers start favoring the iPad, which currently carriers a higher average app price of $4.66.  These higher prices indicate why development may start to skew to those tailored for the iPad, as developers earn more on their cut. (see the rest of the story)

The tension between Apple and Google is no longer a rumor.

It’s for real.

The former friendly giants have found themselves at odds within the digital advertising space, a bustling marketplace that, according to Google, Apple is attempting to shut them out of.

When the iPhone was introduced in 2007, Apple and Google enjoyed a positive, constructive working relationship – the product of which was the juggernaut YouTube app for Apple’s groundbreaking smartphone. Fast forward three years, and Google and Apple are locking horns over Cupertino’s ambitious endeavors in mobile advertising via the new iAd platform.

(get the rest of the story)

pepsi-iphone

PepsiCo Foodservice has launched a mobile loyalty program in the form of an iPhone application that rewards consumers for visiting restaurants that serve Pepsi beverages.

The Pepsi Loot iPhone application rewards consumers with Loot – free songs, including tracks provided exclusively for Pepsi Loot users from artists such as the Neon Trees, Tamar Kaprelian and Semi Precious Weapons.

“The strategic reason is we are always looking to connect with consumers and customers in ways that allow us to create better engaging experiences,” said Margery Schelling, chief marketing officer of PepsiCo Foodservice, Purchase, NY.

“Providing an engaging experience for consumers is our strategy for everything we do,” she said. “If you look at how consumers live today, no one is without a mobile device.”

That was precisely why Pepsi chose to use mobile in this particular initiative. The Pepsi Loot application was created by Zumobi.

Using location-based technology, Pepsi Loot features a map of nearby restaurants that serve Pepsi beverages, called Pop Spots, along with information such as address, cuisine type and introductions to the restaurant’s Facebook and Twitter pages.

In addition, restaurants can deliver a value offer directly through Pepsi Loot, such as a free Pepsi with purchase of an entrée.

(get the rest of the story)

Apple is one of the biggest supporters of HTML5, and Steve Jobs clearly states he thinks this new web standard is the future of the web. To show what, exactly, it means by that, Apple launched a HTML5 showcase, displaying what a HTML5-capable browser can do without the need to install any additional plugins.

In typical Apple style, the showcase consists of simple, elegant, and yet quite impressive demos of this technology. In one demo, you can type in some text, quickly change the font, its size and transparency, rotate it or add a shadow effect. Another lets you browse through a horizontal, vertical or grid-shaped gallery of images, while a particularly impressive demo lets you spin a 3D object by clicking and dragging.

Apple’s message is clear: HTML5 is mature enough for wide adoption, and sites which require add-ons to display content are a thing of the past. The text on the site states: “Standards aren’t add-ons to the web. They are the web.” Yes, you can definitely cover a lot of ground that used to belong to Flash with HTML5. What Apple doesn’t tell us is that one could create a similar showcase in Flash with far more advanced effects, which are way out of reach of HTML5 and CSS3.

To try out any of the demos you’ll need to download the latest version of Safari. (get the rest of the story via Mashable)

Mozilla revealed this week that it will introduce a new applicationfor the iPhone called “Firefox Home.”

The app will allow users to gain remote access to their desktop browser data, like browsing history and even the tabs last used in a Firefox session.

“Firefox Home” represents the most sophisticated attempt by Mozilla yet to pacify Firefox fanatics who want to extend their comforts of Mozilla to the iPhone. Moreover, the app also serves up the Firefox “Awesome Bar” capability, which simplifies the process by which individuals can access their favorite websites.

“Firefox Home for iPhone is part of a broader Mozilla effort to provide a more personal web experience with more user control,” says Mozilla Labs product manager Ragavan Srinivasan. (get the rest of the story)

Straight from the bullshit department: a recent survey of 1500 women has found that men who own an iPhone are more attractive than those who do not. Women were particularly repulsed by men who own a Palm Pre, the study also found.

Ok, I made that second part up, but then again the first part was completely made up, too.

According to the survey, which was held by Phones 4u, an online retailer of iPhones (and other phones) and thus utterly neutral any way you look at it, 54% of women stated that they would be more likely to date a man if he owns an iPhone.

Which model, remains unclear.

Read more: http://techcrunch.com/2010/04/21/54-of-women-more-likely-to-date-men-with-iphones-says-iphone-retailer/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29#ixzz0ljpGPoIT