Archive for the ‘Business/Finance’ Category

Arby's complements marketing strategy with mobile Arby’s beefs up marketing strategy

The third-annual Hipcricket Mobile Marketing Survey found that 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook.

The evolving relationship between mobile devices and social networks presents brands with significant new opportunities to connect with consumers. Despite growing consumer interest in interacting with brands via mobile and social media, the survey also found that 80 percent of respondents stated that they still have not been marketed to by their favorite brands via their mobile device.

“The key finding of the survey from our perspective is that consumers are showing a high level of interest in integrating social networking with mobile marketing,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. (check out the rest of the story)

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iPadThe New York Times on the iPad

Apple wins the top prize for being master of the tease. Few other marketers can summon such mammoth interest in an electronic device that’s neither phone nor computer, neither cheap nor practical. And yet.

The genius of Apple is that it has replicated with the newly launched iPad tablet what it has got down pat for previous products such as the iPod in 2001 and the iPhone in 2007, followed by the App Store in 2008.

When was the last time a consumer product saw people camping outside the store 24 to 48 hours ahead of launch date?

(see the rest of the story)

Top_10_Twitter_Sites_Entrepreneurs_to Follow

With millions of Twitter sites and enough tweets to make your head spin, Selig Multimedia, Inc. today announced its list of the ‘Top 10 Twitter Sites Entrepreneurs Should Follow.’

“There’s only so much time in a day and only so much social networking people can do so we decided to help,” says Justin Herndon, director of publicity and news for Selig Multimedia, Inc. (http://www.seligmultimedia.com).  “Entrepreneurs are busy building businesses.  We compiled a Top 10 Twitter Sites Entrepreneurs Should Follow to save entrepreneurs some time and to get them started.”

Twitter (http://www.twitter.com) is a free social networking and microblogging service that enables users to send and read messages known as ‘tweets.’ Tweets are text-based posts of up to 140 characters displayed on an account holder’s page and delivered to subscribers which are known as followers.

Top 10 Twitter Sites Entrepreneurs Should Follow

http://www.twitter.com/davesnyder
http://www.twitter.com/prnewschannel
http://www.twitter.com/JayNeely
http://www.twitter.com/BlaineMoore
http://www.twitter.com/publicityagency
http://www.twitter.com/incmagazine
http://www.twitter.com/guykawasaki
http://www.twitter.com/jeanannvk
http://www.twitter.com/randfish
http://www.twitter.com/netgeek06

“We hope entrepreneurs find the list useful and time-saving,” says Herndon.  “We wish them happy tweeting and social networking.”

For more information about Selig Multimedia, Inc., please visit http://www.seligmultimedia.com.

‘FarmVille’ gamemaker Zynga sees dollar signs – Fortune Brainstorm Tech.

FT.com / Comment / Editorial – Social cash making.