Archive for the ‘Humor’ Category

Swordfish
Note to Hollywood: Multiple monitors does not a supercomputer make.

Think how awesome it was the first time you saw a lightsaber in action. Or how your mind was officially shredded when Neo mastered the Matrix. Technology in movies is cool. When artfully filmed, gadgets, gizmos, robots, and computers can captivate and amaze audiences.

But for every thrilling example of cool-ass tech, Hollywood seems to produce a tired, dated cliche. There’s the obligatory no-cell-phone-service scene in horror flicks. There are robots with ATTITUDE in science fiction. There are impossible user interfaces in action films. The list goes on and on.

Here, then, are the Top 10 tech tricks that are officially played out.

10. Zoom in! (aka enhance!)
You know the scene I’m talking about. Someone (usually a detective) loads a fuzzy photo or video into some sort of software that can manipulate images in implausible ways. Pan left! Zoom in! Bam! There’s the clue we were looking for, now clearly visible. This scene was cool in “Blade Runner.” Anything after 1982? Not so much. BoingBoing alerted us to this smart montage showing just how cliche this image-mapping tech trick is.

Read more: http://news.cnet.com/8301-17938_105-20020527-1.html?part=rss&subj=news&tag=2547-1_3-0-20#ixzz13TGSz4SF

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Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than direct clicks. That’s two of the things my agency learned when we launched a stealth social-media experiment through a site we created called Jerzify Yourself.

Jerzify Yourself was created in January of this year, a week after the season one finale of the popular MTV show “Jersey Shore” that attracted an audience of 4.8 million. The site, written in a few days in Flash, allows users to upload their headshot onto a stylized body and morph themselves into a Jersey Shore “Guido” or “Guidette.” Or as New York’s Village Voice put it: “The gist is Snooki-grade simple: upload a medium-size jpg, scale the image to fit, choose your spray-tan shade, pick your pose — and holy Freckles McGee, you’re magically recast as a human meatball.”

Why did we do this? To evaluate the power of social media and spreadable content. As an experiment, Jerzify Yourself was highly successful in adding the much needed texture to our knowledge of how content gets passed along online. One obvious caveat here is that the observations below are based on a single experiment, so please treat them as such and not as some kind of immutable laws. That said, we hope our findings will add a new angle to the collective thinking behind online content dissemination.

Here are five social-media learnings that grabbed our attention:

1. The Invisible Impact. If you find yourself measuring the value of referral sources for your campaign, consider their total impact via re-shares in addition to the direct traffic they send your way. Counting only the direct clicks from any site is likely to underestimate the site’s total value; five out of six sites on our top referrers list sent almost as much traffic through re-shares as through direct clicks. It would make for an interesting follow-up experiment to see if this difference holds up for paid campaigns as well as for “organic” content. If it does, and this difference is measured, it would have important implications on how we plan media buys.

2. If It Doesn’t Spread, It’s Half-dead. Dr. Henry Jenkins once made this now-famous remark about the destiny of content in the age of social media: “If It Doesn’t Spread, It’s Dead.” Having looked at the data, we can now say with a degree of confidence that you’ll still get viewers if your link gets picked up by major online publications, but content that’s designed to be spreadable can nearly double the referred traffic through re-shares. (get the other three here)

Poker Face (Explore #1) by lawrencechua.
*Thank you ALL for your clicks. Explored Front Page, 1st time. Woo-hoo! Made my weekend. =)

Reading her like a book, I push my chips all in before the river decides to show. Down to the wire, Belle decides to fold her hand and keep what chips she has to herself. An intense showdown between best friends.

On a side note:
I really am amazed what I can do with this dog. I really didnt have to do much to keep her sitting on the chair, paw out, bones in front of her. Goldens FTW!!!

(Check out the image via Flickr and make sure you click the “Best viewed in large!” link)

internet-full-tshirt Every website you go to has them; those damn people that think they are so fucking clever, and so in tune with internet trends. They are the equivalent of 80s band geeks, and through some loophole in the rules of logic, sensibility and the laws that govern the universe, they just don’t know how much they suck. They engage in habits that annoy the Fergie out of everyone they know, and seriously believe that they are up to speed with everything that IS, on the wide web of the world. They are easy to spot, by their stupid avatars, unoriginal signatures and goofy discount graphic tees. If you don’t know tons of these people, and they don’t annoy you, I can guarantee that you are one of them. Shame on you fuck face.

More of the 5 Obvious Reasons You Suck at the Internet.