Archive for the ‘Personal’ Category

A Saturday Morning with QR Codes

Posted: March 31, 2012 in Personal

QR Codes CityPubDFW

As most know, I am a little bit of a mobile nerd. So with that being said I am sitting here on a Saturday morning looking though a coupon pack that came in the mail (you know.. the kind with postage) and noticed that some of the individual offers had QR Codes.

Thinking that QR Codes have been around for a little while, I decided to do a small test and this is what I found;

  • There were a total of 26 individual pieces in the pack
  • Out of the 26 peices, 9 of them had QR Codes on them (about 35%) which ain’t too bad. This shows me that more advertisers are looking on how they can carry their brand beyond the printed ad. However, my findings go downhill from there…
  • Out of the 9 QR Codes, 6 of them directed to those companies website (that has not been optimized for mobile).  People, THIS IS NOT GOOD!  Please realize that your potential customers are interacting with your QR Codes on their mobile devices and therefor your website needs to work for that screen size and user experience.  It is not difficult to make this happen.  Most website platforms have a mobile plugin, or templates, so please get with the person or company that built your site and ask them to start creating mobile versions.  Your mobile site will work great with your QR Code marketing and it will also server as a great user experience for the 20-30% of people that visit your website from their mobile phone on a daily basis. Trust me, you won’t regret it.
  • 2 of the 9 QR Codes went directly to a YouTube video. Now, this is not a bad strategy but you can do better.  Like the 6 I just mentioned, you want to drive your QR Code traffic to a mobile optimized web page and here are a few reasons why… you can request info from your prospect (like signing up for a monthly email), promote additional offers, and you can still add that video you like so much.  On top of all this, you will have the ability to gain more data (analytics) on your vistors which will allow you to better target your marketing efforts in the future.
  • And for you, the one ad that did send the user to a mobile landing page, congratulations.  Maybe next time you will help educate your clients on how to maximize their ads, due to it is your business they are buying the ads from (See image).

Remember people, mobile is here and gaining serious traction day by day.  Soon more of your customer will be engaging with you via a mobile phone (or tablet) rather than on their desktop/laptop so please be prepared.

In an infographic that’s bound to cause arguments and perhaps fistfights, researchers at Hunch placed data from about 700,000 of its website visitors onto a deep illustration that shows just how different users of Macs and PCs are.

They came up with interesting correlations between users’ chosen computing platforms and their demographics and personalities, as well as tastes in food, fashion and media.

Did it sort out like a comparison between Tea Party members and liberals? Are PC users geeks and Mac users hipsters, in keeping with common stereotypes? Almost. Mac users are more educated, eat more hummus, prefer modern art over impressionist art, and are 21% more likely than PC users to say that two random people are more alike than different.

Dive into the infographic below (feel free to click the graphic for an enlargement), full of insights and data, drawn from a huge sample. Of course, there are exceptions to every trend. Please let us know in the comments if you think its data is accurate or not. (check out the INFOGRAPHIC)

Mobile App Talent Pool Is Shallow

Posted: April 17, 2011 in Personal
Mobile Developers

Mobile applications have boomed. Above, an attendee at the International CTIA Wireless conference last month tested a Galaxy Tab.

This year, magazine publisher Hearst Corp. intends to add five software engineers to its mobile development staff. Social-networking company Ning Inc. plans to nearly double its mobile development team. And Web start-up Where Inc. is on track to double its mobile staff this year after quadrupling it in 2010.

The problem: The talent pool isn’t growing nearly that fast.

“The demand is constant,” said Dan Gilmartin, Where’s vice president of marketing. “Every company is looking for these people.”

The intense competition for mobile engineers, which affects large companies and fast-growing start-ups alike, is emerging as a key bottleneck as companies scramble to capitalize on the fast growth of smartphones and other mobile devices.

Major media, tech, and social networking companies are looking to bulk up on mobile phone development staffers. The problem? The mobile app talent pool isnt very deep.

Mobile applications have boomed, working their way deeply into fields like retail, media, videogames and marketing. Market research firm Gartner Inc. expects revenue from Apple Inc.’s App Store, Google Inc.’s Android Market and other stores where mobile applications are sold to nearly triple to $15 billion this year.

The technologies are so new— Apple’s app store launched in 2008 —that few software engineers have mobile development experience, which requires new coding skills compared to a desktop computer.

That’s forcing companies to increase wages, retrain software engineers, outsource work to third-party developers and set up offshore development labs to meet demand.

In the last year, the number of online job listings with the keyword “iPhone” in the text has nearly tripled, while the number with “Android” has more than quadrupled, according to listings search engine Indeed Inc.

Factsheet: The U.S. Media Universe

Posted: March 16, 2011 in Personal
Media Universe

U.S. Media Universe

Nielson Wires Factsheet: The U.S. Media Universe

10 Crazy Gadgets for Cats and Dogs

Posted: December 8, 2010 in Personal

Why should we have all the fun with our great human gadgetry? Thanks to the plethora of available pet-themed gadgets, our four-legged friends can enjoy some awesome tech action too.

From the ridiculous (a doggie treadmill?) to the sublime (bacon-flavored bubbles!) we’ve got a great selection of 10 products that we think you’ll find fascinating — even if you don’t have a pet.

Go for a walk through the gallery below, bark out any points you’d like to share in the comments, but please do keep those claws in if you see something you don’t like.

(check these 10 “pet loving” gadgets out)

50 Free Apps We're Most Thankful For

As we prepare to give thanks for our delicious Thanksgiving meals (and impending food comas), let’s not forget to pay tribute to the wonderful developers who bring us our favorite free apps.

 

Earlier this week we asked you to share the free apps you’re most thankful for, and you came through with thousands of votes for apps covering the desktop, mobile phone, and devices in between. With a little spreadsheet magic and a few choices of our own, we bring you the top 50 free apps we’re all most thankful for. Whether you’re celebrating the holiday or not, it’s a great list of free software that ought to make for some gluttonous downloading. The popular apps are some of the more obvious, however, so be sure to look further down the list for new free software you may not yet know about. Happy Thanksgiving, everybody!

The 50 Free Apps We’re Most Thankful For
  1. DropboxSee also: (get the other 49)

Remember back in the day when business was slow and steady? No frantic rushing around, a calm and relaxed business environment. Much like a stroll down a country lane in the days when not much happened, and the changes that did evolve could be seen well in advance and dealt with over time?

Well, maybe I am not old enough, but I do not remember it either.

The pace of change our parents and grandparents might have known pales in comparison to today’s fast-changing climate.

If business is a highway, mobile marketing is certainly one of the fastest lanes you can be in today.

Here are some tips to keep you from ending up in the ditch:

Market research works
Market research has been around a long time, even before mobile phones – much less mobile marketing – were common, and remains an important tool for fast-growing business.

Keeping up with customer requirements often means keeping up with needs and desires that can change literally overnight.

Formal market research has traditionally cost more than most small- and medium-sized businesses can afford, and could take weeks or months to develop, execute and analyze.

Not anymore.

(get the rest of the story)

Mobile Marketing comScore: Android Closing In, Samsung Remains Top OEM, SMS Top Mobile ContentComScore today released new data on key trends in the U.S. mobile phone industry as seen during Q3 2010.  The report ranked the leading mobile OEMs and smartphone OS platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular mobile content usage across all demographics.

As of September, comScore indicates there are roughly 234 million Americans ages 13 and older using mobile phones.  Surprisingly, Samsung holds on to the top spot in terms of OEM device manufacturers in the US with a 23.5 percent share.  LG ranked second with 21.1 percent share, followed by Motorola (18.4 percent share), RIM (9.3 percent share, up 0.5 percentage points) and Nokia (7.4 percent share).

In regards to the all-important share for smartphone platforms in the U.S., RIM still holds the number one spot with a 37.3 percent share of smartphone subscribers, followed by Apple with a 24.3 percent share.  Google continues to gain ground in the market, rising 6.5 percentage points to capture 21.4 percent of smartphone subscribers.  Microsoft accounted for 10 percent of smartphone subscribers, while Palm rounded out the top five with 4.2 percent.  Despite losing share to Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.  In total, 58.7 million people in the U.S. owned smartphones during the three months ending in September, up 15 percent from the preceding three month period.

Most interesting was mobile content usage, with comScore indicating that SMS is still by far the most popular activity.  In September, 67 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 35.1 percent of mobile subscribers (up 2.2 percentage points).  Those using mobile apps comprised 33.1 percent of the mobile audience, representing an increase of 2.5 percentage points. (get the rest of the data)

Biggest New Driver? Self-Serve Ads Now Account for 50% of Social Network’s Ad Revenue

(AdAge.com) — With its more than half billion users and privately-held status, Facebook’s revenue has long been a favorite guessing game for observers from Silicon Valley to Wall Street. But a new estimate from eMarketer says the company will book $1.285 billion in global advertising alone this year, almost double the estimated $665 million the company took in last year. That figure doesn’t include Facebook’s so-called virtual currency trade, which would nonetheless account for a fraction of the company’s overall business.

Interestingly, Facebook’s fastest growing area comes from its self-serve ad platform, which launched in August 2007. “We believe it accounted for about half of all ad spending on Facebook,” eMarketer senior analyst Debra Aho Williamson said. “It’s really become a tremendous business for the company. We didn’t account for the size of that business last year in our estimate, but we found that it’s become a great tool for direct-marketing advertisers.”

The eMarketer analysis stands as a significant third-party verification against some of the provisional numbers floating around in the media. A July Bloomberg article, for example, cited two anonymous sources indicating Facebook would book $1.4 billion this year. A March report from the Wall Street Journal pegged the company’s 2010 revenue at a wide range of $1.2 billion to $2 billion, also citing anonymous sources. In both articles, it was unclear whether the information came from inside or outside the company itself. (get the rest of the story)

It’s been widely reported that Yahoo has long had its sights set on Foursquare, but after failing to negotiate effectively, the company has picked up the next best thing- Jakarta, Indonesia-based Koprol.

Being called the “Asian Foursquare,” Koprol offers a similar location-based service including the omnipresent “check-in” functionality.  The company says it focuses on the “intersection of location, community expertise and mobile experiences.”

The price tag put on Foursquare was likely well above the $100M mark, and while the acquisition could have been both good and bad for both Yahoo and Foursquare, picking up Koprol instead was a smarter move given Yahoo’s long-term goals of placing itself at the forefront of emerging markets.

Yahoo announced yesterday that its entered into a partnership with Nokia, which is still the device maker of choice in emerging markets, and Koprol itself is a Web app as opposed to mobile apps, which will make it much more accessible in the markets Yahoo is interested in entering.

(get the rest of the story)