Carlsberg

Mobile augmented reality apps are on a rapid rise, according to the latest report from Juniper Research, which reveals that the increased interest will lead to nearly 1.4 billion worldwide downloads by 2015.

Mobile Marketer reported in February on Juniper’s research that global revenues in the space will reach $1.5 billion by 2015. Paired with the download data, the overall findings suggest that augmented reality is gearing up to have a solid place in the mobile sphere.

“Over the past 12 months the number of handsets that have the [mobile augmented reality] enabling technologies has risen from about 8 million to just over 100 million,” said Windsor Holden, principal analyst at Juniper Research, Basingstoke, England. “So there’s a significantly bigger potential audience for application developers to aim at.” (check out the rest of the story)

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Anyone on the agency side can attest to the fact that last year saw the application movement reach a fever pitch.

From Android to iPhone to iPad and Windows Phone 7, our cup continues to runneth over with requests from clients for applications of every size and shape.

But the volume and pace we have experienced when designing for Apple products is nothing compared to what is coming with Google’s Android.

Apple will continue to do first-mover innovative work, and will continue to own the high end of the market for mobile devices, but the broad action in the mobile space will come from Android.

In 2009, Gartner predicted that Android would become the No. 2 mobile operating system in 2012. It seems they have already blown past that prediction.

Here are four observations we have made the hard way in designing for the Android environment:

Form factors and operating systems: Infinite options, infinite headaches
Even though iPhone and iPad application development is getting more complicated with the release of new iOS and hardware versions, we are not facing an avalanche of form factors, devices and versions of operating systems like we have in the past. (get the rest here)

Mary Meeker: Rise of mobile usage driving most draMary Meeker and Matt Murphy shared the stage

NEW YORK – At Google Inc.’s Think Mobile event in New York, industry guru Mary Meeker said that the pace and force of mobile growth is unlike anything she has ever seen. She and others who presented at the event addressed what this change means for businesses.

The event started with Dennis Woodside, senior vice president of the Americas at Google, Mountain View, CA, talking about some of the ways that mobile phones are causing a cultural shift. There are so many opportunities in terms of what marketers can do to better connect with the mobilized modern consumer.

“The consumer is on the mobile Web,” Mr. Woodside said. “The demand is there.

“We believe that mobile will create the largest technology market ever,” he said. “This market will dwarf the PC and all the PC industry has done.

“This new, huge technology market will transform almost every industry.” (see the rest of the story)

armagazineAugmented reality taking off

Brands such as Coca-Cola and Carlsberg are increasingly investing in mobile augmented reality and Juniper Research predicts global revenues in the space will reach $1.5 billion by 2015.

A recent study conducted by Juniper found that the installed base of augmented reality-capable smartphones has increased from 8 million in 2009 to more than 100 million in 2010. Additionally, augmented reality applications are now being used by big brands such as eBay.

“I think what’s interesting really is the way in which the market has evolved,” said Windsor Holden, principal analyst at Juniper Research, Basingstoke, England. “Twelve months or so ago there were only a handful of augmented reality apps around and consumer knowledge was quite limited.

“The only people who were downloading them were those that were technology savvy and technology literate and they were primarily on Android devices and the iPhone,” he said. “Now there are several hundred across a variety of operating systems. (check out the rest of the story)

Shopping

Increase brand loyalty and drive foot traffic using mobile

An IBM study that surveyed 30,000 consumers found that mobile phones and other technology are big influencers of purchase intent.

Consumers’ mindset drastically changed after the recession hit, leaving them with three demands for retailers and brands: Listen, know and empower.

“I think the biggest aha was that consumers want to be served and not sold to,” said Jill Puleri, global industry retail executive at IBM Global Business Services, Armonk, NY. “They are using technology and it is a given for the shopping process.

“A whopping 86 percent want to use technology for shopping,” she said. “Mobility is the biggest reason why.

“It is a given now that consumers have deconstructed the shopping process and when they have made it to the store they already know what they want.”

Serve don’t sell
Service is very important to mobile consumers, who are increasingly on the go, per IBM.

The consumer should be at the center of any retailer’s strategy.

According to the study, in order to succeed retailers need to do three things:  listen to, know and empower consumers.

With social media outlets such as Facebook, Twitter, blogs, YouTube and reviews, shoppers are leveraging user-generated content more than ever before to discuss retailers, products and brands with friends, family members and strangers.

Retailers that listen to and participate in these conversations can obtain added insight into what customers want.

Knowing the consumer is important too.

A personalized shopping experience is still dominant in the mind of the consumer, according to IBM.

By offering deals and coupons for products that individual consumers buy regularly, retailers can increase average spend per customer and loyalty.

Lastly, IBM found that retailers must empower consumers by making it as easy as possible to shop however they choose to, whether it be mobile, online or in-store. (check out the rest of the story)

What’s been hiding under the wrapping paper at your house this holiday season: Android or iPhone? BlackBerry or Windows Phone 7?

Last week, we conducted a poll (poll) asking our readers what they planned to buy — or hoped to receive — as holiday gifts this year.

From the end user’s perspective, it’s a decision that’s often based on marketing and emotions, but from the manufacturers’ and networks’ point of view,

holiday shopping is a huge part of Q4 sales. And sales for some of these platforms could use a nice end-of-year boost.

While Apple and Google (Google) are enjoying an increasingly brisk tug-of-war for consumer dollars, selling millions upon millions of devices during 2010, Microsoft is refusing to report on initial Windows Phone 7 sales. And BlackBerry devices, though still a huge part of the mobile landscape, are definitely on the decline.

If our readers are any indication of things to come, Q4 is going to look exceptionally bright for sellers of Android (Android) devices.

Out of our 1,368 respondents, 41.2% said they were buying or receiving an Android device as a gift this year. Just 30.6% said the same for iOS devices, including iPhones and iPads. Around 12% said they’d be buying or receiving a Windows Phone 7 device, and just 4.1% were planning to give or get a BlackBerry. (get the rest of the story)

Arby's complements marketing strategy with mobile Arby’s beefs up marketing strategy

The third-annual Hipcricket Mobile Marketing Survey found that 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook.

The evolving relationship between mobile devices and social networks presents brands with significant new opportunities to connect with consumers. Despite growing consumer interest in interacting with brands via mobile and social media, the survey also found that 80 percent of respondents stated that they still have not been marketed to by their favorite brands via their mobile device.

“The key finding of the survey from our perspective is that consumers are showing a high level of interest in integrating social networking with mobile marketing,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. (check out the rest of the story)

10 Crazy Gadgets for Cats and Dogs

Posted: December 8, 2010 in Personal

Why should we have all the fun with our great human gadgetry? Thanks to the plethora of available pet-themed gadgets, our four-legged friends can enjoy some awesome tech action too.

From the ridiculous (a doggie treadmill?) to the sublime (bacon-flavored bubbles!) we’ve got a great selection of 10 products that we think you’ll find fascinating — even if you don’t have a pet.

Go for a walk through the gallery below, bark out any points you’d like to share in the comments, but please do keep those claws in if you see something you don’t like.

(check these 10 “pet loving” gadgets out)

50 Free Apps We're Most Thankful For

As we prepare to give thanks for our delicious Thanksgiving meals (and impending food comas), let’s not forget to pay tribute to the wonderful developers who bring us our favorite free apps.

 

Earlier this week we asked you to share the free apps you’re most thankful for, and you came through with thousands of votes for apps covering the desktop, mobile phone, and devices in between. With a little spreadsheet magic and a few choices of our own, we bring you the top 50 free apps we’re all most thankful for. Whether you’re celebrating the holiday or not, it’s a great list of free software that ought to make for some gluttonous downloading. The popular apps are some of the more obvious, however, so be sure to look further down the list for new free software you may not yet know about. Happy Thanksgiving, everybody!

The 50 Free Apps We’re Most Thankful For
  1. DropboxSee also: (get the other 49)

Remember back in the day when business was slow and steady? No frantic rushing around, a calm and relaxed business environment. Much like a stroll down a country lane in the days when not much happened, and the changes that did evolve could be seen well in advance and dealt with over time?

Well, maybe I am not old enough, but I do not remember it either.

The pace of change our parents and grandparents might have known pales in comparison to today’s fast-changing climate.

If business is a highway, mobile marketing is certainly one of the fastest lanes you can be in today.

Here are some tips to keep you from ending up in the ditch:

Market research works
Market research has been around a long time, even before mobile phones – much less mobile marketing – were common, and remains an important tool for fast-growing business.

Keeping up with customer requirements often means keeping up with needs and desires that can change literally overnight.

Formal market research has traditionally cost more than most small- and medium-sized businesses can afford, and could take weeks or months to develop, execute and analyze.

Not anymore.

(get the rest of the story)